Habibi
I am proud to be a part of the brand Habibi. A side hustle my creative partner Imad El Rayess and I have. A clothing brand with a culture driven insight:
to destigmatize Arabic lettering.
PROFESSIONAL AWARDS:
ADC SWITZERLAND GOLD
ADC GERMANY SHORTLIST
MANIFESTO
Arabic script grabs attention and sometimes
even concerned stares by the public.
An Alphabet that carries a negative connotation caused by the media.
28 letters misread.
Countries mistreated.
A whole culture, misunderstood.
This is Habibi – a beautiful word in Arabic that means “Sweety”.
And this is us taking a stand.
We stand straight and wear Habibi with pride close to our hearts.
The aim? Spread a sweet message to change a bitter misconception.
CREATIVES – IMAD EL RAYESS & JESSICA REES
FILM PRODUCTION – no.odds
DIRECTOR – SANDRO JÄGER
DOP – PATRICK PICHLER
1ST AC – MORITZ KLAMMER
GAFFER – LUKE SULLIVAN
EDITOR – MORITZ KLAMMER
COLOR GRADING – SANDRO JÄGER
ARABIC VOICE OVER – HUSSEIN EL RAYESS
ENGLISH VOICE OVER – LUKE SULLIVAN
SOUNDDESIGN – PATRICK PICHLER, TAREK SOLTANIA VIA STUDIO DROPPED
2019-2020 Facts
Sold over 10’000 products in less than a year.
From 380 Instagram followers to
9’933 followers in less than a year.
Over four million online impressions.
Fans from over 25 different countries.
Media Coverage
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