Habibi

I am proud to be a part of the brand Habibi. A side hustle my creative partner Imad El Rayess and I have. A clothing brand with a culture driven insight: to destigmatize Arabic lettering. 

MANIFESTO

Arabic script grabs attention and sometimes
even 
concerned stares by the public.
An Alphabet that carries a negative connotation caused by the media.

28 letters misread.
Countries mistreated.
A whole culture, misunderstood.

This is Habibi – a beautiful word in Arabic that means “Sweety”.
And this is us taking a stand.
We stand straight and wear Habibi with pride close to our hearts.
The aim? Spread a sweet message to change a bitter misconception.

CREATIVES – IMAD EL RAYESS & JESSICA REES
FILM PRODUCTION –  JAES FILM
DIRECTOR – SANDRO JÄGER
DOP – PATRICK PICHLER
1ST AC – MORITZ KLAMMER
GAFFER – Luke Yall

 

2019 Facts

Produced over 7000 products 

From 380 Instagram followers to
3’600 followers

Over half a million impressions.

Fans from over 25 different countries. 

Media Coverage